In contrast to regular digital marketing, instead of improving vanity metrics, performance marketing focuses on improving actionable...

Authority score is the compound score that grades the overall quality of a website and this score directly relates to the how high a...

The significance of video marketing is severely underrated in the digital marketing space. Not only because agencies and companies under...

Your website is the first point of contact for potential new customers and is the first impression you give for new users. Therefore, it...

Do you feel that you have too much data that you don't know where to start analysing from? Or do you spend an excessive amount of time...

Traditional E-commerce Business Models: 1. B2C (Business to Consumer) The B2C model is the most common and traditional model. B2C follows...

According to investopedia, 90% of start-ups fail and poor marketing efforts account for 14% of these failures. Therefore, the importance...

The covid-19 pandemic has radically re-shaped the way businesses in all sectors operate and function, and technology has been at the...

Search Engine Marketing (SEM) is a digital marketing technique used to increase brand exposure through the use of purely paid marketing...

Whether you're thinking of implementing PPC advertising strategies or you already are, you may be unsure of the efficacy of your PPC...

What is pay-per-click (PPC) advertising? PPC or pay-per-click is a form of advertising where advertisers place their ad on a...

What Is Backlink & Why Is It Important? Backlink is influential to SEO in both positive and negative ways. A backlink refers to the...

Being a startup company, you will have to build everything from scratch and do every task by starting from the most foundational level....

Search engine optimisation (SEO) is not a one-off task and it requires continuous effort in managing and monitoring. As you make changes...

Not all companies have their own marketing team or digital marketing specialist to handle their website, SEO or other marketing...

Striking a balance between fitting enough keywords and not overdoing it in a website could be quite challenging. Sometimes, a website...

In the digital world, businesses often fight for landing their websites on top search results by including various ad words. Some might...

As everyone knows, Google is the largest search engine globally and businesses are fighting to push their websites to the top of the...