Search engine optimisation (SEO) is not a one-off task and it requires continuous effort in managing and monitoring. As you make changes and optimises the content in your website, the desired result might not unveil instantly or reaching your standard. In order to attain the best performance, you are required to observe the various rates, money spent and their respective conversion performance.
Now, we will highlight three essential tools for you to monitor the status of your website and suggest how you can make good use of them.
1. Google Analytics
Google Analytics allows you to learn what people would do after clicking your ads, while also providing an in-depth report on how people navigate or use the website. The data tells you how people reach your website and what they will normally do on your website after clicking on the link displayed in the search result. By knowing these facts, you can strengthen the part where most people would go to, while at the same time improve the part where people are less interested. All in all, through this tool you can learn how your website is performing by analysing what users would tend to do or ignore, thus allowing you to take corresponding actions.
2. Google Search Console
The Google Search Console is an incredible free tool that helps you with monitoring your website and troubleshooting when it identifies certain problems in your site. By using this tool, it allows you to check a number of figures that delineates the performance of your website, such as the Google search traffic data, the impressions and the number of clicks of your website. Besides, it will also alert you when certain issues appear on your site, including indexing and security issues.
By using this tool, it allows you to understand your website better and will guide you through the process of managing your website with different recommendations and even help you in making informed decisions.
3. Ahrefs
Ahrefs is an SEO tool that provides multiple useful and practical tools to improve your website's SEO performance. One of the most popular features of Ahrefs is its Site Audit feature. This feature will crawl through your website and give you a summary of your website performances and issues that it detects, thus providing recommendations to help you refurbish your site.
In addition, Ahrefs' other functions also deliver the best information you need to make your website stand out. This includes Site Explorer - which helps you to analyse your competitors, and Keywords Explorer - helps you to study what your potential customers are searching for. On top of these, there are other more important tools that improve your website. Yet, good tools don't come for free. Ahrefs is a paid tool and it offers 4 different pricing plans, ranging from $99USD to $999USD. Before subscribing to any of the plans, identify your needs and choose the plan that satisfies your necessities and that it could help your business to grow as well.
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