In contrast to regular digital marketing, instead of improving vanity metrics, performance marketing focuses on improving actionable...

Authority score is the compound score that grades the overall quality of a website and this score directly relates to the how high a...

Search Engine Marketing (SEM) is a digital marketing technique used to increase brand exposure through the use of purely paid marketing...

Whether you're thinking of implementing PPC advertising strategies or you already are, you may be unsure of the efficacy of your PPC...

What is pay-per-click (PPC) advertising? PPC or pay-per-click is a form of advertising where advertisers place their ad on a...

What Is Quality Score? Quality Score is a rating given by Google to rate the quality of your ads campaign and the relevancy between the...

In the digital world, businesses often fight for landing their websites on top search results by including various ad words. Some might...