According to investopedia, 90% of start-ups fail and poor marketing efforts account for 14% of these failures. Therefore, the importance...

The covid-19 pandemic has radically re-shaped the way businesses in all sectors operate and function, and technology has been at the...

Search Engine Marketing (SEM) is a digital marketing technique used to increase brand exposure through the use of purely paid marketing...

Whether you're thinking of implementing PPC advertising strategies or you already are, you may be unsure of the efficacy of your PPC...

What is pay-per-click (PPC) advertising? PPC or pay-per-click is a form of advertising where advertisers place their ad on a...

What Is Backlink & Why Is It Important? Backlink is influential to SEO in both positive and negative ways. A backlink refers to the...

Being a startup company, you will have to build everything from scratch and do every task by starting from the most foundational level....

What Is Quality Score? Quality Score is a rating given by Google to rate the quality of your ads campaign and the relevancy between the...

Search engine optimisation (SEO) is not a one-off task and it requires continuous effort in managing and monitoring. As you make changes...

Not all companies have their own marketing team or digital marketing specialist to handle their website, SEO or other marketing...

Entering the digital age, many businesses have since started to shift their business online and began to operate an online store. Of...

Entering the digital world and start your e-commerce is nothing easy, to be honest. Unless your company equips a well-supported team of...

The term "e-commerce" is probably one of the most mentioned words in recent years as it marks the landscape of the retail industry in...

Striking a balance between fitting enough keywords and not overdoing it in a website could be quite challenging. Sometimes, a website...

In the digital world, businesses often fight for landing their websites on top search results by including various ad words. Some might...

As everyone knows, Google is the largest search engine globally and businesses are fighting to push their websites to the top of the...