Do you feel that you have too much data that you don't know where to start analysing from? Or do you spend an excessive amount of time creating charts and reports which you don't know how to take action from?
Thats the problem with big data in marketing if you have a lack of experience.
The process of handling big data can be very tedious and challenging to do effectively. Turning large volumes of data into actionable insights for your business to act upon is one of the most challenging marketing problems and may be one of the core reasons why you choose to outsource your marketing activities to an agency.
However, if you hire an agency there are certain things you need to look out for in your campaign reports.
1) Agencies Will Only Show You Results You Want To See
Many agencies will only present you with graphs and charts that are upward-sloping or data insights which have improved but the graphs or the data may not actually even be relevant. After hiring an agency no client will want to see an agency have the opposite affect of what they're supposed to have.
Therefore, some agencies will hand-pick which charts and reports to show the clients as no client will want to see a downward sloping graph.
2) The Results May Be Fake
It is likely the reports will take place in a monthly format. If you see things like your followers or traffic increasing but conversions and clicks on CTA remain the same, the marketing agency may have bought followers or the quality of traffic is poor and this has no benefit for your business. Furthermore, if results are below par, the agency may tweak the results, presenting you with better results than the actual results.
Thousands of technologies have been developed to crease false ad impressions and millions of dollars are lost annually as a result of digital marketing fraud.
By partnering with 'The Root', it removes these problems and eliminates all ambiguity related to Ad fraud by providing clients with a completely transparent view of their marketing performances and total ownership of their data.
The Root is an entirely automated reporting platform connected to over 30 marketing channels such as Google Ads, Facebook Insights, Semrush etc, producing hundreds of customisable charts and graphs for you.
Therefore, the data cannot be tweaked as the platform is connected to other marketing channels and the client has 24/7 access to the real time data on the dashboard. Additionally, the tedious nature of reporting is eliminated as this is a 100% accurate process which is entirely transparent. Finally, 'The Root' is highly time and cost-effective as you don't have to spend hours developing charts and graphs as it is all automatically done for you.