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WOAW store is a mini collection shop owned by Kevin Poon, a sister company of HYPEBEAST in Hong Kong. We were faced with the task of redesigning their website and helping with improving user experience for eCommerce. We integrated the shopping cart and layout of each of the sections including the blog page, homepage and test on various devices to ensure we got the best user experience.

Since the website was using a 3rd party system, our web developers and the technical team worked around the clock to ensure we integrated the customization seamlessly into the website. In the end, we manage to increase the website traffic and checkout conversions by 7% and 13% respectively.  A crossover between creative solutions and performance marketing.


eCommerce, woaw
Included an in-site blog that allows internal redirection which improved SEO and indexing
user experience, woaw, destkop
user experience, woaw, mobile
Added shopping cart icon and optimized the layout to suit mobile users better
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