THE PILOT IN YOU
Breitling Watches partnered up with Global Timepieces with 4HK on a unique innovative campaign "Discover the Pilot in You" 百年傳奇機師 . We were partnered up with Breitling Watches to help solve the low foot traffic at Global Timepieces four retail shops. 4HK provided a unique O2O concept which provided an incentive to drive online traffic for redemption at retails store to boost offline footfall.
4HK was responsible for the whole campaign from the website, social media post, content marketing to media buy with various top men fashion blogs such as MenClub, Esquire HK, Men's Uno and many more. Within the first 3 days of the campaign we have already had over 450 sign ups. It was an innovative way to drive online drive to offline sales. We took it a step further and enhanced the engagement on instagram by hosting a photo contest for a helicopter ride and hotel package to Macau!