As most of you would know that Google has over 200 factors for ranking websites in their algorithm, some factors are more technical and...

Authority score is the compound score that grades the overall quality of a website and this score directly relates to the how high a...

Your website is the first point of contact for potential new customers and is the first impression you give for new users. Therefore, it...

Whether you're thinking of implementing PPC advertising strategies or you already are, you may be unsure of the efficacy of your PPC...

What is pay-per-click (PPC) advertising? PPC or pay-per-click is a form of advertising where advertisers place their ad on a...

What Is Backlink & Why Is It Important? Backlink is influential to SEO in both positive and negative ways. A backlink refers to the...

Being a startup company, you will have to build everything from scratch and do every task by starting from the most foundational level....

Search engine optimisation (SEO) is not a one-off task and it requires continuous effort in managing and monitoring. As you make changes...

Not all companies have their own marketing team or digital marketing specialist to handle their website, SEO or other marketing...

Striking a balance between fitting enough keywords and not overdoing it in a website could be quite challenging. Sometimes, a website...

In the digital world, businesses often fight for landing their websites on top search results by including various ad words. Some might...

As everyone knows, Google is the largest search engine globally and businesses are fighting to push their websites to the top of the...