Being a startup company, you will have to build everything from scratch and do every task by starting from the most foundational level. As most startups share similar issues like limited budget and non-establish customer network, it will be hard for them to grow and develop within a short period of time. If you want to help your business grow faster and more effectively, you will have to make use of some techniques or tools to bolster your business performance.
SEO would be an efficient and influential method for you to accelerate your business' growth, such that we would like to share 3 reasons why it is so important for startups.
1. SEO is Mostly Free
Most startups have very limited capital and budget, considering the fact that money would be used for many other purposes that matter to the overall operation, a very minimal budget could be spent on doing advertisements or other forms of marketing. Considering SEM (search engine marketing) campaign or other forms of promotion tends to involve a certain amount of money, SEO is the most affordable option among the rest.
Many SEO tools like Google Analytics or Google Search Console are free of charge, where they could contribute to your business prominently considering the data that it could generate, stepping up your business with SEO would be very useful to grow your business.
2. SEO Gives You Important Customer Information
As you first start your business, you will need to spend time building up your network with target customers and try to establish a stable customer base that could contribute to your business consistently. Yet, you might not have too much idea on how potential customers would react to your business or other related items. With the help of different SEO tools, you can collect customer data and further analyse them to see which kind of terms are mostly searched by potential customers or how they react to your website. By gaining this valuable information, you can optimise your website accordingly as it gives you a higher chance to capture this group of potential customers.
3. SEO Helps You With Business Decisions
As you analyse the data collected from different SEO tools, you would learn more about the customers' behaviour and have a better idea of how to appeal to these groups of customers. Some SEO tools like Ahrefs and Semrush, will analyse your website for you and give you a detailed report on your website's performance. Based on the data collected, it will give you some recommendations on how to improve your existing content and even help you to solve some SEO-related issues. Ultimately, SEO helps you to learn your customers better and provide you guidance on improving your engagement with them.
Want to learn more about SEO or need help for your business? Do not hesitate to leave us a message at info@4hk.com.hk !