You know you need to increase your visibility on Google, but you might not know how. At the same time, you might be missing out on some powerful SEO tactics that could help boost your search engine rankings.
Optimize for long-tail keywords
Optimize for long-tail keywords. Long-tail keywords are phrases that are more specific and have less competition. They generally have lower traffic volumes, but they often convert better than broad or short-tail ones.
Long tail keywords help you target a specific audience, which is important since it’s easier to rank for niche terms rather than general ones (e.g., “how do I lose weight?” vs “best workout routine for women over 40).
Examples of long tail keywords include:
best organic flours
healthy gluten free recipes
easy vegetarian lunch ideas
Hong Kong best places to go
Create high-quality content
Don't just create any old content. Make sure it's relevant to your audience and covers a topic they want to learn more about. If you're writing a blog post about dog grooming, don't just write about how much you love dogs (unless that's true). You should also include keywords related to dog grooming in the article.
It doesn't have to be long, but it should be original, useful and engaging for your readers. Include images and videos in order to break up text blocks so visitors can easily digest the information being presented to them.
Benefits of Optimize for long-tail keywords and Create high-quality content - To get more traffic and reach more customers
To get more traffic and reach more customers, prioritize two things: long-tail keywords and high-quality content.
Optimize for long-tail keywords. Long-tail keywords are search phrases that include 3+ words (such as “how to make hard boiled eggs” or “best cat food for kittens”). They typically have lower competition than one word searches and therefore provide a better opportunity for your business to grab the top spot in Google's search results pages (SERPs).
Create high-quality content. To rank well in Google's SERPs, create high quality content that answers questions users may have about your product or service. You can find out what kinds of questions people usually ask by looking at the exact match search volume in Google Keyword Planner tool.
There you have it! The two most powerful SEO tactics that you can use to get more traffic and reach more customers.
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