The significance of video marketing is severely underrated in the digital marketing space. Not only because agencies and companies under utilise this form of advertising but also because when implemented, it is almost always more effective than the other more traditional marketing techniques.
According to Optinmonster, video marketers receive 66% more leads annually and increases brand awareness by 54% more than other marketing types.
Sound interesting? Find out 4 core benefits of video marketing below.
1. Increased Conversion Rates
Creating a short, sweet and memorable product video on your landing page will directly increase conversion rates. According to Hubspot, this can increase conversion rates by almost 80%.
However, the video itself needs to be crafted carefully to convey the right emotions in the reader. For instance, it should be optimised for SEO based on the titles and descriptions to appear in searches and it needs include a CTA add a link back to your website to potentially increase conversions.
4HK has a top team who can assist you with your video production marketing.
2. Rank Higher on Search Engines (SERP's)
One attribute which helps determine where your page should rank on search engines is called 'dwell time' which essentially refers to the amount of time a visitor spends on your page before exiting. Therefore, adding a video to your website will most likely result in users spending more time on your website and thus, increasing your websites ranking on search engine results pages (SERP's). Mist Media states that 88% of users spend more time on a website which contains video.
3. Enhance Brand Image By Creating Trust
Creating a video enables you to illustrate your creativity and personality of the brand more clearly. This enables you to establish a personal connection with your audience by providing useful information and showcasing your brand personality which will develop a sense of trust. This brand personality and trust you create will ultimately be the difference between a customer choosing you over one of your competitors.
4. Video Marketing Can Spread Easily
As social media continues to grow, if you create an entertaining, personable marketing video on your website or on a social media platform, users will share it with their friends, increasing traffic, brand exposure which will ultimately influence SEO. HighIQ indicates that 54% of senior executives share work or informative related videos with colleagues weekly.
Using video marketing is highly effective but only if it is conducted correctly. The video needs to be engaging, entertaining while concisely communicating the benefits of your product in a timely manner that will not waste too much of the users time.
Finally, to fully harness the potential of your marketing campaign It is important to remember to use video marketing in conjunction with other traditional marketing strategies such as PPC, SEO and not on its own.
If you would like a consultation about your marketing strategies and how you can improve your business through digital marketing, be sure to get in contact with 4HK.
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