According to investopedia, 90% of start-ups fail and poor marketing efforts account for 14% of these failures. Therefore, the importance of performing digital marketing activities effectively cannot be understated.
From SEO, SEM, PPC, to website development and content creation, you won't have time to do it all and you won't know which aspect too prioritise. That's why you need to hire a digital marketing agency. They are experts and will build the foundation of your brands online strategy.
Sound interesting? Here are 3 main reasons for SME's and startups to hire a digital marketing agency:
1. Focus on your core business activities
Hiring an in-house marketing team or trying to learn all the complexities of digital marketing on your own will be too time-consuming, expensive and is a waste of resources. As a start-up you are likely very busy and will have more valuable things that you could be working on.
Hiring an agency means that you don't have to train, manage or monitor a team but rather you share your aims and objectives and the agency will do the rest!
As an SME or start-up you probably have an extremely tight budget and as a result could be thinking of potentially ignoring all marketing-related activities. However, the gradual benefits that digital marketing provides will set u apart from your competitors and help you to grow.
Additionally, hiring an agency is cheaper compared to an in-house team. You don't have to provide benefits, pay for salaries, overhead costs or subscriptions to advanced marketing softwares as the agency will already have that.
3. They will provide measurable results and will track progress
The digital marketing agency will constantly and consistently provide you with updates regarding their progress. This usually comes in the form of monthly or quarterly results where you can see how the campaigns have progressed and you can determine whether you think the agency is worth it.
Additionally, the agency will be able to track advanced metrics such as keyword performance, consumer engagement and interactivity. Therefore, this should translate directly into the KPI's (Goals) e.g increased traffic or sales which you initially told the agency to achieve.
We can do everything, from SEO, SEM, content creation, web development and everything in between!