The covid-19 pandemic has radically re-shaped the way businesses in all sectors operate and function, and technology has been at the forefront of this change. According to a global survey conducted by McKinsey global survey of executives companies have accelerated digital transformation by almost four years.
However, in order to grow your online presence in a beneficial manner which translates directly to your goals (e.g increased sales) you may need to hire an agency. Now there are thousands of agencies out there, so how do you choose the best one?
Here are a few tips on how to choose the best marketing agency for you!
1. Specialised and skilled employees
Digital marketing involves a wide range of diverse tasks so it is important that the agency has the people with the right skill sets to achieve your business specific goals.
E.g if you need to make a brand logo, the agency will need someone who is experienced in graphic design.
Generally, agencies will have a list of core team members along with roles on their website so make sure to check it out. If not, make sure to ask them during consultation as they might have independent contractors to perform specific jobs.
Furthermore, you could also use LinkedIn to find out about the companies employees and their skills to see if their experience meets your requirements.
2. Find their client portfolio
Normally, on the agencies website you should be able to see a list of clients the agency is/has worked with. This will demonstrate their experience and level of service if they have continuously worked with top clients. Moreover, you can compare these clients with yourself and see if they are in a similar industry as yours.
Additionally, in some cases the agencies website should actually illustrate or mention what work they did for the client.
3. Social Proof and Reputation
Now that you've checked on which clients they've worked with, what are their opinions on the agency? Explore various reviews both positive and negative of the companies work, to identify the companies strength and weakness areas. Make sure they have a good track record and even ask them if you can contact some of their clients to get their opinion on the agency.
Additionally, look at the evidence the agency has uploaded as work they have already done for previous clients, see if it matches your requirements. Furthermore, look at the website the agency itself has created, is it professional, well organised, easy to navigate? As this is a snippet of the kind of work they could do for you.
4. Know your goals and make sure the agency is using relevant metrics to measure success
When consulting the agency, make sure they are not tracking SEO metrics that don't have a direct impact to your goals, these are called 'vanity' metrics. These consist of metrics such as no. of site visits, users, downloads, likes etc.
Instead, make sure they track key performance indicators (KPI) such as bounce rate, visit duration, heat map tracking etc. These metrics measure the interaction process that users have with your site and indicates areas of strength which you should build upon and weaknesses which you should aim to improve.
Need a dependable, effective marketing agency to expand your online presence? Contact us at firstname.lastname@example.org and lets see if we can help you!