What is Performance Marketing and Its Benefits
In contrast to regular digital marketing, instead of improving vanity metrics, performance marketing focuses on improving actionable...
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Sep 14, 20212 min
What is Domain Authority (DA) and Its Importance
Authority score is the compound score that grades the overall quality of a website and this score directly relates to the how high a...
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Aug 24, 20213 min
6 Modern Problems With Your Website
Your website is the first point of contact for potential new customers and is the first impression you give for new users. Therefore, it...
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Aug 3, 20212 min
Types of E-commerce Models & Marketing Methods to Increase Conversions
Traditional E-commerce Business Models: 1. B2C (Business to Consumer) The B2C model is the most common and traditional model. B2C follows...
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Jul 20, 20212 min
Top Tips To Create a Successful SEM Campaign
Search Engine Marketing (SEM) is a digital marketing technique used to increase brand exposure through the use of purely paid marketing...
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Jul 20, 20212 min
4 Reasons Why You Should Be Outsourcing Your PPC Campaigns
Whether you're thinking of implementing PPC advertising strategies or you already are, you may be unsure of the efficacy of your PPC...
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Jul 20, 20212 min
What is Pay-Per-Click (PPC) Advertising and Its Benefits
What is pay-per-click (PPC) advertising? PPC or pay-per-click is a form of advertising where advertisers place their ad on a...
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Jul 19, 20212 min
What Is Quality Score & Its Importance
What Is Quality Score? Quality Score is a rating given by Google to rate the quality of your ads campaign and the relevancy between the...
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