In contrast to regular digital marketing, instead of improving vanity metrics, performance marketing focuses on improving actionable...

Authority score is the compound score that grades the overall quality of a website and this score directly relates to the how high a...

Your website is the first point of contact for potential new customers and is the first impression you give for new users. Therefore, it...

Traditional E-commerce Business Models: 1. B2C (Business to Consumer) The B2C model is the most common and traditional model. B2C follows...

Search Engine Marketing (SEM) is a digital marketing technique used to increase brand exposure through the use of purely paid marketing...

Whether you're thinking of implementing PPC advertising strategies or you already are, you may be unsure of the efficacy of your PPC...

What is pay-per-click (PPC) advertising? PPC or pay-per-click is a form of advertising where advertisers place their ad on a...

What Is Quality Score? Quality Score is a rating given by Google to rate the quality of your ads campaign and the relevancy between the...