What Is SEM ?
Search Engine Optimization (SEO) is a digital marketing strategy that helps to improve the performance and ranking of a website within a search engine. It is also a process of website optimization based on the criteria and 200+ factors from the algorithm of the Google search engine system.
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Google bots will crawl over your website every year to determine the ranking of your website based on the 200+ factors and will place or suggest your website on the search engine result page (SERP) based on the search terms that people entered.
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To favour and play around the 200+ factors, digital marketers can help businesses to improve their websites by numerous ways, such as adding new keywords and quality content or speed up the loading speed of the webpages.
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At the end of the day, the optimization goal is to increase the relevancy between the website and the searched terms, while also improving the overall user experience.
Why SEO?
With a great SEO performance, your website will be placed on top of the search engine result page (SERP) and by appearing on the first page of the result page, it creates a larger exposure of the brand name when it's shown in the headline of the ads on the result page.
1. Brand Exposure
By doing SEO and having a good result, Google will rank your website higher and best case is showing the website on top of the search engine result page (SERP). According to Moz, 71% of users will click on the links shown on the first page.
3. Maximised Clicks
Unlike Search Engine Marketing (SEM)'s pay-per-click campaign, you would not need to spend a penny on SEO as you are not creating ads or bidding keywords. The result from SEO is organic and therefore requires effort on updating website content and improving user experience regularly.
5. It's Free
2. Quality Traffic
By improving your website through SEO, your website ranking will be raised by Google very likely. With a higher ranked website, the more visible the website will be. By appearing on top of the search engine result page (SERP), it is more likely for people to click on your website to look for the information they want.
One of the goal for conducting SEO is for improving the navigation experience for users. The loading speed of the website, the placement of content, smoothness and ease of navigation are all taken into consideration by Google.
4. Optimized User Experience
According to various reports, 70% of marketers considered SEO as more effective than PPC campaigns, where 61% of marketers also suggested that improving SEO performance as their top marketing priority. With such being said, the importance of SEO is cemented and it is a vital element in maintaining competitiveness in the industry.
6. Maintain Competitiveness
Technically, yes, you can optimize the website yourself. However, you will have to spend much more time and effort.
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By hiring a digital marketing agency, you can save a lot of time. Hiring a digital marketing agency for SEO meaning that you are passing your website to a group of experienced and skillful professionals. They will handle your website through the usage of marketing tools like Google Analytics and SEMRush. Besides consolidating and analyzing the findings, they will also provide insights for your website to further improve and help you to capture even more customers.
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Therefore, delegating a digital marketing agency to handle your SEO could be both time and cost-effective, thus allowing you to put more effort into developing the company in other more important areas.